Marketing Medical Breakthroughs



In the world of medicine and medical supplies, new breakthroughs and products occur frequently. The possible benefits of new and better medicine and health care supplies on the market may be obvious to you, but getting the rest of the world to notice can be difficult.


What you need is pharma market access. While it can be tough to break into the medical market and sell your product, it is an essential step. Unfortunately, there is no fail-safe plan for marketing your product, but you can help increase your chances of success by following the following tips.


  1. Make your message clear.
    What is it that your product does? What does it do better than similar products? Why should potential users and medical professionals care?
  1. Who are you targeting with your product?
    Figuring out how to target professionals will be different from how you target the general populace. And within the populace, a product geared towards different age groups will be marketed differently.
  2. How do you want to represent your brand?
    While the above points funnel into this one, remember to pay attention to the way you want to present your company and product to best showcase your product. Product marking is as much about the company behind the company selling the product as it is the product itself.
  3. What is your competitive pricing strategy?
    People may pay more for a better product that is marketed right. Or you may want to entice purchases with a lower price. Unfortunately it is all about recouping development costs—you can only price your product so low before you know you’re going to be running in the red. You’ve got to be able to pay off the costs and make some pocket change.


So a lot of it is about knowing your market. You can’t expect your market to come to you. Go to the market in a way that appeals to them. For example, if you’re trying to get market access for medical devices, get a booth at a relevant convention and showcase your device there. The professionals who go to the convention will be able to see your device, how it works, and why it would make sense for them.


One possible goal is to secure contracts for your work. Contracts management allows you to work out an agreement with other companies, medical facilities, and agencies to use your product. It isn’t easy to secure these contracts, but once you have them you will be directly building your market.


A great option is to get a government contract. The government can be great to work with since they have their fingers in all sorts of markets. Government contract management can be tedious because of all the paperwork involved, but ultimately it will pay off.


What to Expect In a Parkinson’s Diagnosis

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Have noticed a loved one changing over time?  Are they displaying symptoms of trembling and shaking, behavioral and mood changes, and an increased slowness in their movements?  These could be signs of something serious and they should be examined by a physician.  After a diagnosis of Parkinson’s disease you will be left with a large number of questions and concerns.

What is the cause of Parkinson’s disease?

Parkinson’s disease is the progressive deterioration of the brain and dopamine.  This lack of dopamine results in a loss of control of the body’s movements.  For some people, Parkinson’s disease is caused by genetics.  For others there is no known cause or events that have a clear connection to the onset of Parkinson’s.  A relationship has not been established between Parkinson’s and any other factors, although there is a connection between certain medications, drugs, and toxins in the environment that warrant some attention.  We still have a lot to learn about what causes Parkinson’s disease.

What is the best Parkinson’s therapy?

While Parkinson’s cannot be reversed, there is a certain therapy Parkinson’s patients respond to fairly positively.  Physical therapy and occupational therapy are both good options for patients.  Teaching them to compensate for their slower movements and shaking will be valuable.  Occupational therapy will focus on daily living and tasks that they will be able to perform on their own.  There is no cure for Parkinson’s but the patient can continue to live with the symptoms with some assistance.  Whether services are provided at home or at an office, the treatment can be designed to meet each patient’s individual needs.

There is no specific diet for Parkinson’s patients.  A well-balanced nutritious diet is suggested for all patients as it helps your body function better.  While a diet cannot reverse the disease, it can still be beneficial by increasing the effectiveness of any medications and giving them the extra energy they need.

Parkinson’s disease is a degenerative disorder that will become worse over time.  Once you recognize the signs and symptoms and have an official diagnosis, from that point on your focus should be on maintenance.  A proper medication regimen, coupled with physical and occupational therapy, in conjunction with a proper diet will help your loved one function as well as they can, for as long as they can.

Diagnostics and Health


It takes more than a degree in medicine to be able to properly care for and diagnose a patient. It takes being able to get the correct information from medical diagnostic equipment. These crucial pieces of equipment are essential for any health care facility, especially hospitals.


To the casual patient, medical diagnostic imaging equipment is viewed as (to quote Monty Python) machines that go “Ping!”, flashy instruments which impress. In reality, they convey essential information to the trained professionals who rely on them for proper diagnosis.


Medical equipment is often large, expensive, and highly specialized. You’ve got whole medical diagnostic laboratories for intense analysis of samples and information. It all comes together with medical diagnostic equipment being analyzed by people trained to interpret them, and then decisions being made by doctors.


Getting the right machines for medical diagnostics is crucial for any medical facilities. A family doctor office doesn’t have the space or need for the same types of equipment that a hospital has. (And patients should realize this when a medical emergency arises going straight to the hospital puts you in a situation much better prepared to handle your emergency.)


Of course, one important piece of equipment that all hospitals make good use of is medical diagnostic sonography machines. While they have multiple purposes, the one people always fondly think about is in getting sonor images of a baby during various stages of pregnancy. While the pictures give the parents-to-be a fun image of their developing child, the technology is important for being able to help the hospital staff ensure the baby is healthy.


Thankfully, medical diagnostics equipment does more than just react to problems, it helps to anticipate a possible medical emergency before it becomes reality, allowing the doctor and patient to form a game plan to avoid or minimize the impact of the issue. And luckily for a lot of issues it doesn’t even take a huge piece of equipment to detect possible problems—a simple stethoscope will tell a family doctor a lot.


In addition to the equipment, there are medical diagnostic codes to ensure that the patient is properly billed for the services performed. While no one wants to receive a medical bill, the codes help assure the patient and the facility staff that everything is correct.


With states trying to cut funding everywhere, it is becoming increasingly important for hospitals and doctors offices to cut down on the cost of major equipment. Two easy ways help reduce costs: buying used or refurbished equipment and getting repairs for existing equipment that malfunctions.

Deciphering Medical Bills


No one wants to go to the doctor office or hospital, but sometimes it is unavoidable. After all, things go wrong with the human body—it’s a part of the mortal coil. But when you do have to go, pay attention to the invoice. Believe it or not, there is more information than you can possibly guess.


CPT codes are the numbers that appear on medical bills and invoices. They denote the specific items which the facility is charging you for. As such, knowing what the codes mean can help protect you against a mistake where the medical facility puts the wrong code down.


The costly option is to buy the most current CPT codes book published by the American Medical Association. They publish each year to provide up-to-date access to the changes in codes for that year. However, for people who only need infrequent medical care, an expensive book may not be your best option.


Luckily, there are websites which offer a free CPT code lookup service. Simply take the code you see on the invoice, plug it into the website, and it’ll tell you what the code represents. As confusing as it can be to read CPT codes, free lookup ensures that when you have a a broken leg being set in a cast, you’re not getting charged for a colonoscopy.


Because of the changing nature of CPT codes, when you search for CPT 4 codes lookup make sure the site uses updated information. If you are searching for codes which aren’t coming up, you’re likely using an outdated CPT 4 code lookup search.


If you have any questions about the coding on your bill, you can ask the medical facility who is billing you. While using a CPT code lookup on the Internet can often provide you the information you need, differences between codes as recommended by the AMA and what is used by the medical facility isn’t unheard of. A CPT code lookup, free or otherwise, won’t pick up on these subtleties.


When requesting clarification from a hospital or family doctor to supplement whatever information you’re finding on a CPT codes lookup, please be polite; no reputable facility will be intentionally trying to mischarge or confuse you. Explain either the discrepancy that seems to be present with your bill based on your search; don’t outright accuse the person of wrongly charging you.


Armed with information, you can protect yourself from the cryptic bills which medical facilities give you.